About Us

Just a spontaneous idea of creating the unexpected and challenging mainstream ideas about fashion style and beauty. We are constantely looking for outstanding personalities, in the way they dress, behave or perceive life. Share your story with us and get your lifestyle documented.

This works also the other way around. You have an interesting offer? You are looking for participants in an upcoming project? Whether it is in the domain of arts, photography, design or even research, do not hesitate to contact us.

History of the project

The aim of this groundbreaking web project is to illustrate the relativity of fashion style and beauty. Cultural influences from all around the globe are depicted in our fashion blog. Everyone is beautiful in their unique way and our goal is to reveal this peculiar beauty.

Our users

You want to make a difference? You want to resist and combat stereotypes? Get featured in our blog and reveal your story and personal style.